It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social media tweets and reactions as they happened.
Overall, among tech media and those at the event, the reaction appears to be positive but subdued with many praising the camera and thinner body. Everyday users and Apple fanboys tend to be more critical, arguing that leaks and only minimal tweaks to the design failed to meet high expectations.