Social Media Newsfeed: Grammys Social Media Reaction | Online Video Startups

The Twitterverse responds to results from the Grammys. A look at four digital video platforms and how they’ve set themselves apart from the pack. These stories, and more, in today's Morning Social Media Newsfeed.

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Iggy Azalea’s Grammy Hairstyle Mocked on Social Media (Fox News)
Sia might have worn a giant wig to the Grammys red carpet Sunday, but it was Iggy Azalea who had the night’s biggest hair moment. Sporting a milkmaid braid, the Australian rapper became an instant meme thanks to her “Fancy” hair choice. Forbes Pentatonix just won its first-ever golden gramophone, earning the nod in the Arrangement, Instrumental Or A Cappella category for its medley ”Daft Punk.” The group owes much of its success to a group of fans that’s as engaged and diverse as that of many big-name pop acts: Pentatonix has 7.5 million subscribers on YouTube alone. Twitter Blog Ahead of Sunday’s big show, performers brought their followers to the red carpet and beyond. For instance, GRAMMY nominees @Pharrell, @samsmithworld, @Usher and @ImCharlieWilson hosted a series of Twitter Q&As to build anticipation prior to the show. The Independent Ever the diva, ever the maverick and ever so slightly over the top, Madonna waltzed into this year’s Grammy Awards in a Givenchy 21st century-take of a Spanish bullfighter, although it is safe to say Madonna’s version would not allow for much protection from the horns of any charging mammal. Of course, with the 56-year-old singer unafraid to show off her figure and dare to be different, Twitter had a lot to say about Madonna living in a matador world, particularly when she seemed to flash a certain part of the body which rarely sees a ray of light. Asbury Park Press Kanye West performed at the Grammys for the first time in six years, and the Twitterverse was both over and underwhelmed about it, depending on who you follow. Here’s what Twitter’s saying about Yeezus’ resurrection.

The Next Evolution of YouTube (Adweek)
Slowly but steadily there is a tier of video players — a collection of startups purporting to provide solutions to common complaints surrounding YouTube and other existing video platforms’ offerings; namely, poor revenue splits, creators’ inability to interact with viewers, and the challenge of finding new, related content. Here, we highlight four innovative platforms and how they’ve set themselves apart from the pack.

Why You Should Never Automate Your Twitter Marketing Campaigns (SocialTimes)
Using automation can certainly make your Twitter life easier, and there are situations where it is highly effective. However, automating an entire marketing campaign? It’s probably not a great idea.

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The Key Components of a Content Manager’s Editorial Calendar (The Next Web)
Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog.

E! Launches ‘E! Style Collective’ – a Content Hub for Beauty and Fashion Social Influencers (LostRemote)
E! has launched “E! Style Collective,” a platform featuring beauty and fashion commentary from social influencers. Eonline had a record-breaking Q4 (2014), with 39 million average monthly multiplatform uniques – up 79 percent year-over-year.

Teen Who Allegedly Took Selfie with Dead Body is Charged with Murder (CNET)
Sixteen-year-old Maxwell Marion Morton from Jeanette, Penn., has been charged with first-degree murder, homicide and firearms possession. Police say that he shot his classmate Ryan Mangan in the face. Next, he allegedly took a selfie with the dead body and sent it to a friend via Snapchat.

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Facebook, LinkedIn, Anita Borg Institute, Lean In Team Up on Lean In CS&E Chapter (SocialTimes)
Facebook, LinkedIn, the Anita Borg Institute and Lean In have announced the launch of the Lean In CS&E Chapter, which they described as a global network of Lean In Circles focused specifically on women who are studying or interested in the computer science and engineering fields. Those women can connect with counterparts and gain access to support, resources and a robust network.

Google Buys Photo Backup App Odysee to Bolster Google+ (VentureBeat)
Google has acquired yet another app to improve its social network. This time it’s Odysee, an app for backing up photos from you phone to your desktop.

How to Get the Most From Your Social Marketing Investment (SocialTimes)
According to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing budget into social. According to Elaine Feeny, CEO of social intelligence company Wayin, making a bigger investment in social is an effective use of marketing dollars.

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