Social Media Newsfeed: Google+ Identity | Twitter Lawsuit

You don't have to use your real identity on Google+ anymore. Former Twitter employee sues the social network over age, disability. These stories, and more, in today's Morning Social Media Newsfeed.

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Google Plus Logo Google Drops All Real-Name Restrictions for Google+ (The Next Web)
After years of complaints, Google has finally dropped the real-name restrictions on its Google+ network. The company apologized for the “unnecessarily difficult experiences” the rules had created. ars technica “We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users,” a Google+ post reads. “For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be.” TechCrunch You can now use just about any name you please. They’ll presumably have some issue if you use something like “Assface Mcgee,” but Google’s official word is that “there are no more restrictions on what name you can use.” Mashable The new feature doesn’t mean users will be able to get all Jekyll and Hyde, however. Once a username is altered, Google+ can lock users from changing again for up to three months, depending on how new they are to the platform and how frequently they switch identities. Marketing Land Previously, Google flagged pseudonyms or even names that it considered unusual for review. That review process has also been eliminated, Yonatan Zunger, the senior engineer on the Google+ team, wrote in a Google+ comment, and all pending appeals have been granted.

57-Year-Old Claims Twitter Fired Him Over Age and Disability, Files Lawsuit (GigaOM)
Peter Taylor, who managed Twitter’s data center expansion until he was terminated last September, claims the company let him go because of his age and because his treatments for kidney stones left him unable to perform additional duties. In a lawsuit filed in San Francisco last week, Taylor said Twitter violated a California law that prohibits discriminating against people on the basis of age or disability.

LinkedIn Enables Brands to Connect With a Premium Audience (SocialTimes)
LinkedIn surveyed some of its members to find out how receptive the community of professional consumers are to content marketing. The results point to a unique audience, who trust their peers and have more buying power than other social networks.

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ScribbleLive Acquires CoverItLive from Demand Media (VentureBeat)
Looks like the liveblogging world just got a bit cozier. ScribbleLive just announced its acquisition of CoverItLive from Demand Media.

Facebook Joins Initiative to Provide Free Wi-Fi to Students in Forest City, N.C. (AllFacebook)
Students in North Carolina’s Rutherford County School District will be part of a pilot program aimed at bringing them free Wi-Fi as the result of a collaboration between Facebook, the town of Forest City (where the social network has a data center), Rutherford County Schools and PANGAEA Internet. The partners announced in a press release that the first phase of their initiative will launch immediately, to 75 to 100 homes in the neighborhood surrounding the Rutherford Opportunity Center in Forest City.

Social Media Election: Will 2014 Be the Year? [Video] (MSNBC)
Blue State Digital political director Matthew McGregor states there’s no place for a social media election on its own, recapping person-to-person campaigning moments that hold much weight. McGregor highlights the U.K.’s use of social media storytelling about health services to engage voters to organize for action, much like 2010 Obamacare.

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Heineken Helps Urban Explorers Discover Which Night Spots are Trending on Twitter (AllTwitter)
Tired of going to the same corner pub every weekend? Heineken has the answer for your nighttime doldrums: discover new spots to hang out with the gang by uncovering what’s trending on Twitter.

Adidas Scores Big in Sales and Social Media Growth During The World Cup (Forbes)
Ahead of the World Cup, adidas America’s director of soccer, Ernesto Bruce, noted that the 2014 FIFA World Cup would be the “…largest marketing campaign in the history of adidas soccer.” In discussing adidas’ retail, marketing and social media strategy, Bruce made one thing clear: adidas not only expected the teams and players it outfits to win on the field, but for the company to also win on the bottom line.

‘Dateline’ Facebook Contest Winner Goes Behind the Scenes in NYC (LostRemote)
In May, after becoming the first newsmagazine to reach 1 million Facebook likes, “Dateline” hosted a contest on its Facebook page. Kim T., the contest winner, arrived in New York last week and she and her guest “photobombed” Lester Holt at a taping last night, attended a “Dateline” story meeting, sat in on edits and cheered on the “Dateline” softball team. The two are documenting their experience on Twitter with hashtag #DivasDoDateline.

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