Social Media Newsfeed: Dick Costolo on Twitter’s Future | Kidnapping Has Happy Ending Thanks to Facebook

Twitter CEO talks about its growth problem, making a mark in China, and more, at CodeCon. Parents are reunited with their newborn thanks to Facebook. These stories, and more, in today's Morning Social Media Newsfeed.

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Twitter.Logo_-150x150Twitter CEO Says its Reach Goes Beyond its 255M Users, but Can it Monetize Reach? (TechCrunch)
Wall Street thinks Twitter has a growth problem, but CEO Dick Costolo said at CodeCon its reach includes people who see tweets on TV and embedded online though they aren’t counted in its 255 million users. Costolo also discussed trying to figure out how to get Twitter into China. Re/code Twitter has been blocked in China for six years, but Costolo visited the country in March in what the company described at the time as a voyage to “learn more about the Chinese culture and the country’s thriving technology sector.” In the session on Wednesday, Costolo explained that the visit also gave him the chance to talk to Chinese companies that advertise globally on Twitter about other ways they can work together. CNBC Twitter shares are down almost 50 percent this year, but Costolo said he’s not focused on the “short-term fluctuations” of the stock market. “I try to focus on a long-term view of building a really durable business,” he said in an interview with CNBC from the Re/code Code Conference on Wednesday. “That includes making sure we’re investing into growth as balanced against operating efficiency and operating leverage in service to increasing margins over time. The Wall Street Journal While it’s been a year to forget for Twitter bulls, one analyst predicts shares of the microblogging site are poised for a rebound. “We believe that the market has now priced in the expectation that Twitter remains a niche social media product,” said Anthony DiClemente, an analyst at Nomura, noting Twitter is “unlikely to achieve mainstream status.” Bloomberg Twitter’s shares reversed a nine-day slide, gaining 11 percent after Nomura Securities upgraded the microblogging company to a buy. Twitter rose to $33.77 at the close in New York, the biggest jump since April 15, according to data compiled by Bloomberg.

Parents Reunited with Kidnapped Newborn, Thanks to Facebook (ABC News)
A group of 20-somethings — Charlene Plante, Marc-Andre Cote, Sharelle Bergeron and Melizanne Bergeron — saw the alert on Facebook and decided to drive around and search for the baby. Eventually, though, one of the friends took a closer look at the image and recognized the woman in it as a former neighbor.

YouTube Introduces New Features to Empower Creators (SocialTimes)
The official YouTube Creators channel released a video detailing how more transparency is on the way. “We want to show you the features and products we’re building ahead of time, so you can tell us if we’re on the right track or if we need to adjust a little,” said Matt Glotzbach, product management director for creators.

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Thailand Temporarily Blocks Facebook to Silence Coup Protests (Mashable)
Thailand’s military temporarily blocked Facebook in hopes of quieting protests against the coup d’etat it declared last week. The country’s information technology ministry announced the block on Wednesday after reports that users were not able to access their Facebook accounts.

Apple Confirms $3 Billion Acquisition of Beats (The Next Web)
Apple Wednesday confirmed plans to acquire Beats Electronics, the maker of a popular line of headphones and a less-popular streaming music service. The purchase price was roughly $2.6 billion in cash with an additional $400 million in stock options that will vest over time, making it Apple’s biggest acquisition ever.

Sheryl Sandberg is No. 9 on World’s 100 Most Powerful Women List from ‘Forbes’ (AllFacebook)
Facebook chief operating officer Sheryl Sandberg came in at No. 9 in the annual ranking of the World’s 100 Most Powerful Women from Forbes, down from No. 6 last year. Forbes’ profile of Sandberg called attention to her oversight of sales, marketing, business development, human resources and communications at Facebook, among other things.

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Google Play Music Quietly Coats the Globe (Q&A) (CNET)
Watch out, Apple. Years of pooh-poohing subscription streaming music mollycoddled the iTunes store to the point of decline, but two Google executives say its Play Music service has successfully balanced both song downloads and music streaming, quietly spreading the combo across the globe.

The Six Myths of Social Sharing [Infographic] (AllTwitter)
Did you know that people engage with shared content 49 percent more on weekends? That’s useful information, especially if you’re planning a social marketing strategy for your brand.

Iran: Post on Facebook, Get 20 Years in Prison (VentureBeat)
Having failed to totally block Twitter, Instagram, and other social-media sites from the Iranian population, a judge ordered eight young Iranians to harsh prison sentences for posting on Facebook this week. Tehran authorities said the eight were guilty of using Facebook to post and promote inflammatory messages in a bid to weaken or overthrow the regime.

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