Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about increasing user participation by accentuating impact; the problem with top-down community planning; the shift away from social CRM to social business; and why relationship building matters in enterprise social networking.
By ensuring that individuals are constantly and consistently singled out for their contributions. It should be all over your content and highlighted members. You don’t need to highlight every contribution, but you need to highlight a lot.
You need to respond to interest. If you have a lot of people from Texas in Firearms talk, you create a category for Texas. If you have a lot of members for North Carolina who want to connect with each other, then create a category for North Carolina. If you have a lot of people interested in a specific firearm, then create a category for that firearm. But don’t create a category for every firearm.
It’s no argument that social CRM is ONE component of the customer & technology ecosystem. It’s ONE piece of the puzzle that organizations need to put together in order to change the way they communicate and engage with employees, partners, customers and even the media. It’s just ONE attribute and proficiency needed to help companies evolve into a social organization. Perhaps its time we move beyond social CRM and focus on the bigger picture.
Most companies approach enterprise social networks as technology deployments and fail to understand that the new relationships created by enterprise social networks are the source for value creation.