Social Media and Online Community Posts From Around The Web
Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts about what it means when a community suffers from “The Big Launch Syndrome”; why having a narrow focus on your blog will help build subscribers; how good community mangers keep the conversation going; and looking for content in your B2B social media data.
A big launch establishes a bad first impression, wastes a lot of money, sets too great expectations, focuses on the wrong metrics and is a massive gamble.
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