How has your social media marketing worked out for you in 2013? Are you planning to increase your spend this year?
If your answer was “yes”, you’re not alone. Almost three-quarters (70 percent) of brand marketers surveyed by CMO Council and Vizu earlier this year said that they planned to spend more on their social media marketing in 2013, with mobile (69 percent) and video marketing (64 percent) also high on their budgetary checklist.
Conversely, rich media and standard display ads are seeing an increase in spend from less than a quarter of marketers.