A truly social business doesn’t stop at social media.
Simply using social, mobile and cloud technology within your corporate strategy isn’t enough. A social business is one that builds an ecosystem around its social media implementation, creating a fully integrated, nimble, innovative business.
And it pays. Social tech reduces time employees spend researching by 35 percent while increasing their efficiency by 30 percent. A 5 percent reduction in customer defection due to first-class social customer support can increase profits by as much as 125 percent, while social marketing can decrease the time spent marketing new products by two-thirds.