The use of different headlines for the online and print versions of the same article is as old as Al Gore. But the practice can still provide a vivid reminder of the consuming audiences diaspora.
Online today, the Journal & Courier, a Gannett newspaper in Lafayette, Ind., is all business:
Boom! It’s like an instant traffic report for the smartphone set. However, on the front page of today’s print edition, the story looks a little different:
Yes, that’s a clever, inverted Simon and Garfunkel reference, for a layout that also ropes in a related column by Dave Bangert. Which makes sense, since the median age of a great majority of those still picking up a newspaper on a weekday correlates tenderly with 1970.
[Photos via: jconline.com]