SI Swimsuit Edition Proves to Be Fat Cash Cow
The Sports Illustrated Swimsuit edition continues to rake in the cash. On the heels of the news that the issue made Time Inc. roughly $3 million on sponsorship and promo deals comes word that SI.com set viewership records the first two days the pictures were online.
A strategic emphasis on video programming resulted in more than 5.7 million video views on SI.com during the first two days of the 2009 Swimsuit launch (12:00 a.m. 2/10 — 12:00 a.m.
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