This week’s Sports Illustrated features a giant cover story (subscriber-only) on the New Orleans Saints’ Drew Brees. In the piece, by Austin Murphy, the world is introduced to the TRX, a cable-based strength training system. The TRX is lauded throughout the article, and yet — as Jim Romenesko points out — there’s one key detail missing: Brees is an investor in TRX’s parent company, Fitness Anywhere.
You’d think this little tidbit would be mentioned, especially because Brees credits the TRX with keeping his body operating at an elite level. There is no doubt some people will read this article and (foolishly, of course) think, “I could stop looking like me and start looking like Drew Brees if I just buy the TRX!”
To its credit, SI did admit Brees’ relationship with the company should’ve been disclosed.
“This was a story about how an elite QB entering his 14th season stays at the top of his game, while affording readers access to those same training methods,” a spokesperson told FishbowlNY. “It was not a story about TRX, though we should have disclosed the relationship. It was unintentional, but it should have been acknowledged.”