Seventeen, Jango to Co-Brand Widgets

Hearst Magazines’ Seventeen has joined with Internet radio startup Jango to launch a series of co-branded music widgets on Seventeen.com, enabling users to listen to celebrities’ favorite music and put those widgets on their own sites.

Jango lets users create personalized online radio stations based on their favorite artists. The site also features a social-networking element, enabling users to find like-minded music fans and share their favorite stations.

Starting May 5, Seventeen.com will offer Jango-produced Celebrity DJ Jukeboxes, featuring summer music favorites of stars including Ashlee

Simpson, American Idol winner Jordin Sparks, Rihanna and Fall Out Boy’s Pete Wentz. Aside from listening to stars’ favorite songs (among them, Michael Jackson’s “Scream,” a recommendation of Simpson’s), fans can grab their favorite jukeboxes and post them on their MySpace.com and Facebook.com pages, as well as on RSS readers like iGoogle.  

For Seventeen and its site, the partnership allows the teen-focused property to tap into the growing popularity of social music on the Web, while using the viral power of widgets to extend its reach. “This application helps the Seventeen brand live beyond the pages of the magazine,” said editor in chief Ann Shoket.