Sensing Competition, New York Times Takes On Wall Street Journal in Ad Campaign
In advance of a direct assault on its readership and advertisers from The Wall Street Journal‘s forthcoming Metro section, The New York Times is taking to the Web with an ad campaign asserting its dominance among the affluent, New Yorkers and affluent New Yorkers.
An apparent preemptive strike against the Journal’s forthcoming Metro section (launching in April), the campaign makes a strong case for the Times‘ dominance, but the paper’s current position may depend on the fact that the competition hasn’t even gotten startd.
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