NiC’s mission is to change the language used to describe the over-50 population, and, in doing so, change the way that group is perceived. This is how Richard Pérez-Feria, editor-in-chief of the magazine, which launched a year ago, describes it:
“Being over 50 is not a demographic; it’s a mindset — now it counts. My hope is that this new platform will combat negative marketing phrases such as ‘anti-aging’ in favor of more positive terms like ‘pro-gorgeous,’ as well as bring awareness to the powerful impact the 50+ market has on all areas of our lives.”
If you’re pitching a piece for an imagined audience of early-bird-dining retirees who spend evenings in front of the TV, NiC isn’t the place for it. Instead, pitch the entertainment, travel, sports and celebrity profiles you would for any general-interest magazine, just tailored to the interests of the 50+ set.
For more, including what your pitch should include, read: How To Pitch: NiC
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