NEW YORK Deanna Brown, president of Scripps Networks Digital, is departing to join Federated Media Publishing as president and chief operating officer.
The president’s title is new at the company, but Brown takes over as COO from Jason Weisberger, who is leaving to become president and COO or mobile ad network Transpera.
John Battelle, founder and CEO of FMP, will remain as CEO, with Brown taking over day-to-day operations of the nearly 100-person San Francisco company. In May, Battelle announced his intention of relinquishing operational control in favor of an executive with more expertise in the area.
Brown has a long pedigree in digital media. She has led Scripps’ interactive operations since 2007. Prior to Scripps, Brown held executive roles in the media divisions at Yahoo and AOL. She was also CEO of Inside.com and a founder of CondeNet, the Web arm of Conde Nast.
Brown begins work at FMP in late October.
FMP has made a name for itself in social media advertising, representing more than 100 top blog sites and application developers. It has branched out into the world of Twitter by running some of the first marketing campaigns using the service for clients like Universal Pictures, Microsoft and AT&T. It recently introduced new banner units that incorporate social feeds.
According to Battelle, the company distributed about $25 million to its publishing partners in 2008. An FMP representative said the company’s revenues have continued to grow this year despite the economic downturn.