Scripps Adopts AdPlay
The E.W. Scripps Company has chosen AdPay Inc. to provide Scripps with a new print and online classified-ad platform for users of their newspaper Web sites.
According to Rusty Coats, vice president/interactive for Scripps, there was an immediate need to simplify and better integrate the print and online marketplace. Scripps expects its 19 newspapers to be live on the AdPay platform by June 1, joining hundreds of other media Web sites as partners in the AdPay national classifieds network.
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