Scribner is putting out an eBook-only edition of Stephen King’s new short story Mile 81, the story of a heroic child that meets an “insatiable car” at an abandoned Maine rest stop. The $2.99 eBook short story also features a free excerpt from Stephen King’s next novel 11/22/63, which is slated for release in November.
To promote the release, Scribner has teamed up with social media measurement site Klout. Klout’s Perks program, the social network is giving away free Mile 81 downloads to a select group of influencers. In exchange, Klout is encouraging these folks to Tweet about the eBook.
Susan Moldow, Executive Vice President and Publisher of Scribner, stated: “Klout has been a pioneer in reaching key online influencers. We are excited to team up with them to promote the publication of this terrific new short story from Stephen King, and to preview 11/22/63 ahead of its November publication.”