In an op-ed for Salon.com, Barbara Ehrenreich questions the priorities of the modern women’s health movement:
When Laura Bush traveled to Saudi Arabia in 2007, what grave issue did she take up with the locals? Not women’s rights (to drive, to go outside without a man, etc.), but “breast cancer awareness.” In the post-feminist United States, issues like rape, domestic violence, and unwanted pregnancy seem to be too edgy for much public discussion, but breast cancer is all apple pie.
So welcome to the Women’s Movement 2.0: Instead of the proud female symbol — a circle on top of a cross — we have a droopy ribbon. Instead of embracing the full spectrum of human colors — black, brown, red, yellow, and white — we stick to princess pink. While we used to march in protest against sexist laws and practices, now we race or walk “for the cure.” And while we once sought full “consciousness” of all that oppresses us, now we’re content to achieve “awareness,” which has come to mean one thing — dutifully baring our breasts for the annual mammogram.