Saguez & Partners Polishes Up Renault’s Identity

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Speaking of new looks, Brand Republic helped point our way to news that the French car company, Renault, has overhauled their identity recently. They’ve updated that shiny little shape they use (making it more shiny) and have decided that they “will use the font Helvetica Neue Condensed from now on for all its marketing support materials, including advertising.” Wanting to know a little more, we dug around on the site of the design firm responsible for the update, Saguez & Partners, and found this fairly lengthy PDF with all the juicy specifics. It’s really detailed and pretty interesting, if you’re into that sort of thing. Or you have some sort of unusual Renault fetish.