Sacramento Press Is An 'Insanely Good Success' And Headed For Profitability

The Sacramento Press, a community news site for the Sacramento metro area, expects to hit profitability this year. It pays the salaries of twelve, has its own ad network that’s netting $18 CPM (Patch is supposedly charging $15) and has 800 unpaid “community contributors” — all in barely a year.

The Knight Citizen News Network profiled the Press earlier this year. We’re just coming across it now. It seems to have promise.

The 800 contributors are prolific partially because, we imagine, the site has a badge system: anyone who’s paid staff, of course, gets the Staff Reporter badge, but a citizen journalist who’s attended the Sacramento Press’s free workshops on ethics, photojournalism, or more, gets a badge to mark their status.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in