Rubicon Project Sets $100M IPO Plan

Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms that have tested public markets within the past year, including Criteo, RocketFuel, Tremor Video, YuMe among others.

Rubicon revealed revenues and losses in its first public financial statement. In the first nine months of 2013, Rubicon generated $55.7 million, compared to $37.6 million during that timeframe in 2012.

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