Rubicon Offers Optimization Tool
NEW YORK Advertising optimization firm Rubicon Project has introduced a new technology platform called REVV. The offering promises to help Web publishers attain better pricing and extract more useful data for inventory sold directly to advertisers.
The Los Angeles-based company, founded in 2007, is backed by $42 million in venture funding, including an investment from General Electric/NBC Universal’s Peacock Equity Fund. Originally, Rubicon was launched to help publishers manage multiple relationships with ad networks; its tools were designed to deliver the highest possible prices on inventory, and also to help consolidate billing and reporting.
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