Roth Returns To Fortune To Lead Web Site

Daniel_Roth.jpgFortune magazine has tapped veteran business reporter, and former Fortune staffer, Daniel Roth to lead its Web site through an upcoming revamp, in the newly created position of managing editor of

In a memo to staff today, Fortune managing editor Andy Serwer explained that Roth would be heading up the magazine’s plan to “reinvent within the framework of its home on,” as part of “the reformulation of the whole Fortune franchise,” which has been talked about for some time.

Roth left the Time Inc. pub in 2006 to joined the now-defunct Portfolio at Condé Nast. He is currently working as a senior writer at Wired, which he joined in 2007.

Serwer’s memo, after the jump

Read more: Fortune Tackles its Website Again, With a High Profile Hire –All Things D

Previously: Wired Steals Roth From Portfolio, As Business Magazines Struggle, Fortune Revamps

Subject: From the Managing Editor

FROM: Andy Serwer
TO: Fortune Edit Staff

I’m very pleased to announce that Daniel Roth will be returning to FORTUNE as the new Managing Editor of Dan is an accomplished and techno-savvy business journalist who has covered the world’s largest companies from Microsoft and Estee Lauder to eBay and Comcast. He is particularly astute in understanding both web and magazine journalism as an editor and as a writer. His reporting has taken him around the world, including stints in China, Dubai, Israel and Estonia, and across the U.S. Dan joins us from Wired in New York, where he was a Senior Writer; he left FORTUNE in 2006 after eight years to go to Portfolio.

I’m excited to have Dan at FORTUNE to take on this exciting new position. As we said when we announced the reformulation of the whole FORTUNE franchise, one of the things we plan to do is reinvent within the framework of its home on Dan will be heading up that effort. Please join me in welcoming Thunder Dan back home.