A few days ago, we told you about Dodge‘s new Ron Burgundy-inspired campaign, complete with Will Ferrell‘s reprisal of the much-loved role and his impeccable, befuddled delivery of classically off-kilter, Burgundy-esque lines.
Olivier Francois, Chrysler’s chief marketing officer, has said of the campaign, “Some of these lines in the commercials are so incredibly memorable that my hope is that they become part of the Anchorman culture.”
Now, in order to ensure that fans of that “Anchorman culture” feel fully engaged with the advertising, the campaign is releasing video responses to tweets. On Monday, Breeders’ Cup tweeted about how Burgundy underestimated the horsepower of a horse in the commercial where he compares the animal to a Duragno. In response, the campaign released the below video, in which a horse attempts to counter Burgundy’s argument with complex mathematics.
It’s unclear how many of these response videos we can expect, but maybe we’ll see our “Stay classy, Dodge Durango” suggestion appear in a spot after all!