Rolling Stone Smells Like That Dude Down The Hall

weeds_rolling_stone_ad.jpg

To promote Showtime’s second season of Weeds, the network has inserted scented strips of patchouli in the August 24 issue of Rolling Stone.

AdAge‘s Nat Ives sniffs it out:

“It smells like hippies wearing patchouli,” said a MediaWorks colleague who got to sniff the ad. Close enough.

Pass the Scent Strip [AdAge]