Rodale is taking website personalization to the next level with a multi-year with Outbrain, the content delivery platform. Outbrain is one of those companies that provides “You might also like” links at the bottom of online articles.
The Rodale-Outbrain partnership’s first big project was a complete revamp of Prevention.com.
You can tell that Outbrain has worked with Prevention because at the end of every article is a giant section of links:
Now that’s what you call brand placement.
As for the rest of Prevention’s new site, it’s that same mobile-looking site that has become popular over the last few years. There’s the friendly hamburger-like menu box in the upper left hand corner!
If you aren’t a fan of the new Prevention.com, we totally understand. However, you better get used to it. The look is coming to the rest of Rodale’s brands – Men’s Health, Women’s Health, Runner’s World, Bicycling and event the upcoming Organic Life.