Rodale Names Beth Buehler First COO

The company also promoted Laura Frerer-Schmidt.

Rodale Inc. has named Beth Buehler chief operating officer, a new role at the company. Buehler most recently served as Rodale’s senior vp of digital.

Buehler has been with Rodale since 2013. She previously worked for Down Jones and Company, most recently as head of business management.

In related news, Rodale has promoted Laura Frerer-Schmidt to senior vp/managing director of Women’s Health and corporate sales. She most recently served as vp and publisher of Women’s Health. Frerer-Schmidt has been with Rodale since 2011.