Did you know that the term “social commerce” was first introduced by Yahoo in November, 2005?
Since (and even before) then, social commerce has changed the way that we shop online. Global e-commerce sales are expected to top $1.2 trillion this year, and platforms such as Twitter and Facebook are driving a growing chunk of that change.
Indeed, studies have shown that one third of users follow at least one brand on Twitter, and two-thirds of those will buy from those brands. This infographic from Startups.fm takes a closer look at the rise of social commerce.