Rewards-Based Mobile Ads Perform Best, Per Study

Data shows that consumers demand value

SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or engaging in exchange for their time. Smartphone users in particular will click mobile banners if there's a gift card, coupon, events tickets or loyalty points—in that order—on the other side.

Additionally, consumers want to know what the reward is going into the experience. In other words, mobile marketers must differentiate themselves from black-hat outfits by being extremely transparent in their ad presentation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in