Revolving Door: We're Going to Need a Bigger Door

Maybe our favorite bit of creativity of all time, “Pieces of Her,” a play about market research for Tide written by weirdos at Saatchi, has made the rounds in the Cinncinatti HQ of Proctor and Gamble and caused a big shake up. “Hey,” thinks a high powered P&G executive, “reading this play is making me deal with the emotions I feel toward myself, toward Tide, and all the agencies who handle our interactive accounts.” And then they smoked a thousand dollar bill and feasted upon the last living Keebler elf.