Requiem For a Mistral

We’ve all had our fun with Bank Gothic, but isn’t it about time it was put to rest? No, really, like laid to rest. Like terminated. Daniel Mall thinks so, and has crafted these ever-so-clever Typobituaries, declaring an end to several of type’s greatest hits.

It’s a start, says Jason Santa Maria in the comments: “Merely saying a font should be retired is only half the story, you should run a new feature here for Typobituaries where you give some background on a font and then give it a real eulogy.”

We see that and hear “Challenge!” Although we’re pretty sure Jessica Helfand already wrote the eulogy

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in