Reining in the Love for I ♥ NY

It’s been plastered on t-shirts (3 for $10, last we checked), bumper stickers, salt and pepper shakers, even a particularly garish Gucci handbag, but for Milton Glaser the sheer endurance of the I ♥ New York logo he developed, gratis, in the late 1970s, is still difficult to fathom. “It is one of those peculiarities of your own life where you don’t know the consequences of your own actions,” Glaser told The New York Times recently.