Redbook is getting a new look and focus, starting with its April issue. Adweek reports that the magazine’s logo has changed and the layout of the cover is brighter and more product-heavy. Inside, Redbook has cut parenting tips and added more fashion, style and beauty coverage.
Is it going to work? Well, according to Jill Herzig, editor-in-chief of Redbook, the magazine’s recently added “50 Under $50” shopping shopping feature is its most popular section, and beauty items are consistently the most read posts on the title’s site.
Giving readers more of what they like is always a good idea, but just a heads up: Herzig said that another casualty of the revamp is crockpot recipes. Go ahead and mourn this change, but then please, move on. You can do it. We know you can.