Recession-Proof Vivid Entertainment Celebrates 25 Years

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Vivid Entertainment, the “Warner Brothers of porn”, probably has a better chance of survival in this economic climate than, well, Warner Brothers. The company is celebrating 25 lucrative years in the adult entertainment industry with an exhibition of video box art from the company’s archive of films at the World of Wonder gallery in Hollywood. It is, as Steven Mikulan over at LA Daily calls it, “a virtual timeline of fashion and big hair.” He also points out it may be a vanishing medium- “we seem to be on the verge of an era when video on demand will mean the end of porn-film posters and box art.” From Mikulan’s interview with Vivid Entertainment’s co-founder Steven Hirsch:

I asked Hirsch about the thinking behind the images for Vivid’s PR. How was it that in an entertainment whose actresses don’t wear a lot of clothes, people can view the video boxes as style time capsules?

“The girls were beautiful,” Hirsch said, “but hairstyles and clothing and lingerie have changed. Our style of art direction has changed. When we did some of these boxes years ago they were cutting edge for their time. Looking back, though, some of the photography could have been better. We don’t really airbrush any more.”

A slideshow of Vivid box art can be viewed at LA Weekly.
The opening reception for All-American Porn: 25 Years of Erotic Photography from Vivid Entertainment is Saturday, February 14, 7-11 p.m. at the World of Wonder Storefront Gallery, 6650 Hollywood Blvd. The exhibit runs through March 13. Info: 323 603-6300.