Quote of Note | Jonathan Ive

jonathan_ive sm“We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care—just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity—for giving a damn.”

Jonathan Ive, Apple’s senior vice president of design, in an interview with John Arlidge for Time