Pro Swimming Organizations: 'Stop Designing Better Stuff!'

Okay, following talk of exploitation and Nazis in that last post, it’s time back to some fun nonsense before this writer calls it a day. We enjoyed this story over at the BBC, “Swimsuit Technology Under Review,” which, yes, sounds like the poorly-worded first draft title of an 80s teenage sex romp comedy, but is actually about the world of professional, competitive swimming starting to get concerned that swimsuits are being designed too expertly, giving an edge to particular swimmers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in