PR Win: Basketball Teams Are Hyping Google Glass Now
Google Glass struggled to get off the ground in 2013, and there’s no doubt that the Wired “this product will never appeal to the general public” article was terrible PR.
Google’s still going to push it, though—and this month Glass officially entered the sports world. We’re not sure who’s behind PR at the company (though Peter Himler gave us some hints with this 2010 blog post), but the Sacramento Kings‘ decision to showcase Glass is a big win.
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