LAT Managing Editor, Digital Welcomes Paywall Debate

Via Q&A with PR Week, Jimmy Orr says the discussion about metered online content is “healthy” (and – we assume – sure to get “healthier” in these parts once the Orange County Register joins the paywall club later this month):

“Our thought is that no one can cover Los Angeles and Southern California better than we can. That’s our niche. Our journalism is strong enough, and quality sells.”

“The important thing we do is participate [in the debate] and see if the business model works. Too often, people get caught up in the fact that the business model in this industry has not yet been fully realized. That’s true, but that is also okay, because it will be. But if you don’t participate, you’re not going to learn.”

There’s much more in the PR Week convo between corporate reporter Brittaney Kiefer and the LA Times’ managing editor, digital, including Orr’s explanation of how the newspaper made savvy use of Twitter on its home page during the Christopher Dorner manhunt. And… some big news about the immediate future of the newspaper’s website.