YouBeauty.com, the science-based beauty site co-founded by Dr. Mehmet Oz, is open to PR pitches.
For publicists, the pitching opportunities are endless: Makeup, hair and skin products are always in demand. As the editors explain, publicists need to show that they understand the site’s mission and content:
YouBeauty features daily editorial content that reviews the most recently published studies and trending health topics that have the web buzzing. There’s also a group of quizzes based on real, scientific scales that are licensed from universities and research institutions. When readers take a quiz (that determines stress level, for example), they are given feedback on their results and are then routed to corresponding articles. It’s a strategic approach to delivering personalized, science-backed and beauty-based content that differentiates YouBeauty from other health and wellness publications.
To hear more about the site, including editors contact info, read: How To Pitch: YouBeauty.com.
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