Political marketing through Facebook

In an attempt to gather more advertising dollars, Facebook is marketing its youth demographic to local, state, and national political hopefuls. Not only will candidates get ad space targetting often politically-inactive youth, they’ll also get their own Facebook profile page.

I may be wrong, but I think this is the first time Facebook has pitched profile pages in ad packages. This is old hat to MySpace, who’s been making Wendy’s Hamburger profile pages for a while now.

(via The Collegian, the Penn State student newspaper)