This New Campaign Urges You to Tell Your Friends About Podcasts

#Trypod hits the airwaves and social media in March

It’s fitting that #trypod, essentially a word-of-mouth campaign to promote podcasts debuting in March, grew its partner base of podcast producers through word of mouth.

Israel Smith, NPR’s senior director of promotion and audience development, who broached the idea at a meeting late last year with a group of podcast producers, tells a story that illustrates that point. He describes an email he received from a New York podcast producer two weeks ago about a conversation that happened during a podcasting meetup.

“Somebody

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in