Think Outside of the Box When Pitching SI.com

High school fencing, perhaps?

Recently, SI.com, Sport’s Illustrated digital site, has been moving toward a contractual, regular relationship with trusted freelancers. If this isn’t you, but you still dream of seeing your byline on the everything-sports site, your pitch has to stand out.

For SI.com’s executive editor B.J. Schecter, this means going after unheralded high school and college sports, or nontraditional adult sports like popular obstacle course Tough Mudder.

Schecter maintains that freelancers should be less concerned about pitching their ideas to a particular department and more focused on the pitch itself. “We’re looking for things that are a little outside the box,” says Schecter. “We have the general stuff covered.” In other words, avoid pitches on March Madness or the Super Bowl.

For more pitching tips, read: How To Pitch: SI.com

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