People, EW Set Traffic Records

April was a good month.

The websites for People and Entertainment Weekly both enjoyed a record-breaking April. According to a note from Time Inc. chief content officer Norman Pearlstine, People.com had 72.5 million unique views visitors and EW.com had 33.5 million.

Those numbers, via Omniture, marked a 66 percent increase for People.com, and a 40 percent increase for EW.com.

When using comScore stats, the combined sites were big enough to knock off the current entertainment site champ, TMZ.com.

“I am pleased to report that the People/Entertainment Weekly Network has landed the No. 1 spot in the entertainment news category with 56.4 million unique visitors (source: comScore) in April 2015, knocking out the #1 placeholder TMZ who had held the spot for the last 18 months. This achievement clearly reflects some very hard work on the part of Jess Cagle, Will Lee, Henry Goldblatt, Suejin Yang, David Rosenbloom, and their many colleagues. This accomplishment, alongside Monday’s star-studded first-ever People and EW Upfronts party, demonstrates how the close alignment of the two brands is paying off.”