On a site-to-site comparison basis, The Hollywood Reporter continues to attract many more monthly unique visitors than Nikki Finke’s Deadline. This is due largely to the fact that THR goes far beyond the trade beat with its separate high-volume consumer coverage.
However, per a press release put out today by Deadline’s parent company, it’s a very different story when Deadline’s numbers are combined with those of sister sites like Hollywood Life, TVLine, BGR and Movieline. For the month of May, the Penske Media Digital Network as a whole racked up a whopping 66.7 million unique visitors, placing it at the aggregate 98th spot on the comScore hit parade.
“The rapid ascent of the PMC Digital Network into a Top 100 comScore property proves the power and primacy of our editors and reporters and their unbeatable content,” said Jay Penske (pictured), chairman and CEO of PMC. “We look forward to bringing that content to even larger, greater and more-engaged audiences in the months ahead.”
These company-best May 2012 numbers also encompass PMC’s recently launched YouTube channels as well as the sites OnCars, HollyBaby and India.com.