Pearlstine Joins Bloomberg as Chief Content Officer

 Looking to burnish its news operations, Bloomberg has named Norm Pearlstine, the once longtime editor in chief of Time Inc., to the newly created position of chief content officer.
 
In his new role, Pearlstine will work with Bloomberg News founder and editor Matt Winkler to look for ways to improve on and grow the company’s TV, radio, magazine and online news businesses, the company said. He will report to Bloomberg president Dan Doctoroff, who said in a statement, “Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century.”
 
With the appointment, Bloomberg brings in a journalistic heavy-hitter and representative of the industry’s old-guard. Pearlstine spent 23 years in several editorial roles, including the top news executive job, at The Wall Street Journal, also Winkler’s alma mater. He then moved to Time Inc., where he served as editor in chief for 11 years, overseeing the editorial content of Time Inc.’s magazines, which then numbered 154.
 
Most recently, Pearlstine was senior advisor at private equity firm The Carlyle Group, which he joined in September 2006.