Digital Pasadena Magazine Names New Associate Editor By Matthew Fleischer|February 8, 2012Share By Matthew Fleischer|February 8, 2012Share Sophia Kercher has been named the new associate editor of Pasadena Magazine. “I’ve been in love with Pasadena ever since seeing the city’s jacaranda trees,” Kercher tells us. “I’m looking forward to uncovering the many narratives under those trees.” She arrives at Pasadena after two and a half years as research editor for the Los Angeles Times Magazine. But this Fishie remembers her from her intern days at the LA Weekly. So proud! So proud!