Parade Magazine Pivots from the Post to the Daily News

Athlon Media Group is spreading the news of a different NYC tabloid home.

ParadeMagazine_04_26_2015Scarlett Johansson is on the cover. And this weekend, she will arrive in print form in her native New York City via a different Parade magazine partner.

From this weekend’s announcement:

“We are excited and honored to partner with the New York Daily News,” said Jerry Lyles of the Athlon Media Group, publisher of Parade, which previously ran in cross-town competitor the New York Post. “We look forward to serving more readers in the greater New York area than we were able to previously with the New York Post, especially the ones who called about missing the last few weeks of Parade.”

Daily News readers can look forward in coming weeks to some “life lessons” from Tom Brokaw (May 3 issue), a profile of Amy Poehler (June 14 issue) and a piece on Meryl Streep and daughter Mamie Gummer, tied to the movie Ricki and the Flash (July 26 issue). According to Athlon, the median age of a Parade reader is 54.9.
 
Previously on FishbowlNY:
Athlon Slashes Parade Magazine Rate Base, Ad Costs