Pantone Debuts Paint Collection with Valspar

The Pantone licensing machine is chugging along nicely, even if Emerald and Tangerine Tango make for rather tough sells when it comes to cosmetics (Sephora remains undaunted). The latest focus for the company’s rainbow tour is the home. JCPenney is rolling out a Pantone Universe line of bed and bath items, from Peach Parfait sheet sets and Purple Magic pillows to Blue Aster shower curtains and Macaw Green toothbrush holders, that arrives in stores next month.