The Pantone licensing machine is chugging along nicely, even if Emerald and Tangerine Tango make for rather tough sells when it comes to cosmetics (Sephora remains undaunted). The latest focus for the company’s rainbow tour is the home. JCPenney is rolling out a Pantone Universe line of bed and bath items, from Peach Parfait sheet sets and Purple Magic pillows to Blue Aster shower curtains and Macaw Green toothbrush holders, that arrives in stores next month. That gives you a few weeks to colormatch your walls with Pantone paint. The new collection, a partnership with Valspar, offers color lovers a selection of 100 “on-trend hues” that runs the gamut from classic neutrals to eye-searing brights. The colors are available exclusively at Lowe’s for approximately $30 per gallon.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers