Outside Seeks Inspiring Adventure Stories With a Strong News Hook

Outside-Oct-2014-coverOutside, which was founded in 1977, has gone through plenty of reinventions. These days, the mag’s audience is 70 percent male and the pub targets not only those whose days typically involve black-diamond runs, but the city office worker as well, holed up in his cubicle as he saves vacation days for an epic outdoor adventure.

Best bets for Outside newbies are “Dispatches,” from the FOB and “Bodywork,” the magazine’s fitness section, which accepts news items as short as 100 words and reports as long as 1200. Whether you’re pitching stories on exploration, sports, fitness or the environment, make sure it’s timely:

Don’t pitch travel roundups without a news peg. “A pitch on the best hikes in the National Parks probably won’t get you far,” said [senior editor Abe Streep]. But travel news that leads to actionable service — say, a story on how the Grand Canyon’s new permitting system for rafters affects readers — is very welcome. News that leads to service is the ideal: new lodges, new technology, new training tools.

For more advice, including what to pitch to the website, read: How to Pitch: Outside

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