OMMA Panelists: Market To Mobile Now

MediaPost reports that at its OMMA Mobile conference yesterday, a number of panelists from such companies at Bravo, ESPN, interactive TV solutions provider SinglePoint and interactive media firm Telescope told attendees that it’s time to spend some marketing dollars on getting their message to mobile consumers. The speakers all gave examples of why they think “mobile media is ready for prime time” and how they’re working to take advantage of handheld devices as a new marketing channel.